Positioning for your mind - Book Review - PDF on page 2
Editor: We recommend this excellent book for all Church Planters
Purchase the book new or second hand here
A quote from the review by Michael Gilstrap
"If you are interested in making your church a vital force in your community, then you need to read this book This book will force you to ask yourself,’’What is the position of my church, or the ministry of my church in this town or city? Do we even have a position, or are we just part of that indistinguishable mass of religious organizations in the Yellow Pages?” If you then find that you don’t have much of a position in the minds of the citizens of your community, Positioning will give you concrete suggestions as to how you can establish one.
If a conservative businessman and his family move to your community, and they go to the Chamber of Commerce and ask “Would you please direct us to a conservative, Bible-believing, anti-abortion, pro-Christian Schools, anti-humanistic church?”, which church in your town would they recommend? If they wouldn’t recommend yours, then you need to read this book. if they would recommend your church, then you need to read this book anyway, and learn how to capitalize on your already good position."
Michael Gilstrap
From The Geneva Review - No2, Mar '83